The Story of WellBeing Inc.
Best Healthy Natural Organic Food Products
WellBeing Inc., delighted to offer chemical-Free, healthy, organic, natural products to you from the world over. The quest for healthy & natural daily-essentials lead us to explore cottage industries and home-manufacturers on our travels across the globe. We bridged the gap from these high-quality, small-scale industry producers to the seekers of healthy lifestyle. Hence the name `IkshuRas’ Sanskrit for Sweet Juices. The IkshuRas product range encompasses a wide variety of everyday products from natural sweeteners, coffee, spices and more.
Sugar is the most widely consumed condiment on the planet is now reported to be responsible for a number of lifestyle diseases. Our first product IkshuRas Stevia Sweetener aims to promote a healthy lifestyle by helping users cut down sugar and still indulge their sweet tooth
As Specialty Dental Surgeons, we have been working with patients for the past 15 years. We advise them to cut down sugar to reduce cavities and adopt a healthy lifestyle, at the same time we wondered about a safe substitute! This lacuna led us on a path to discovery for that 'safe' alternative. After in-depth consultation with Nutritionists, Physiotherapists, Dieticians and Diabetologists, we had more questions than answers! We learnt that sugar not only harms the teeth, but devastates your body at a cellular level.
Artwork, Pictures & Product Labels are done by our friend Phạm Thanh Tú from Sài Gòn (Ho Chi Minh City), Vietnam. She is an ace photographer, her works can be seen on her website.
Scientific literature on the various sugar substitutes reported strong evidence to support Stevia as the safest alternative to sugar. We did extensive research on Stevia, which gave us insight to its history (in use for over 1500 years), the process of existing methodology of extraction (alcohol based – commercially profitable, but leaves bitter after taste), processing (bulking agents and additives to make it look and feel similar to sugar) and packaging (adding preservatives to increase shelf life). All the existing modes of manufacturing resulted in the wonder of nature to leave a weird after-taste for over 30-40 minutes after consumption and took away its benefits as the additives often dominated the final product!
We re-invented the wheel to deliver a true alternative to sugar! From extraction, processing and packaging, we stressed on ONE goal – AVOID any additives to deliver Stevia in its natural goodness to everyone.
We formed WellBeing Inc. partnering with a world traveller and avid foodie; with the belief that better research leads to better quality of life. Well-Being for All…
